Understanding your customers is key to engaging with them
Unlock the power of data to drive deeper, more meaningful connections.
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Get better, more specific customer insights
PwC pairs the right tech with our proprietary data fabric to help you gain a competitive edge.
The right solutions can help you deliver exceptional customer experiences.
Understanding your customers’ behaviors and creating experiences that resonate with them is key to driving business growth. But collecting the right data and uncovering the relevant insights can be challenging. That’s where we come in. Our solutions can help you take proactive steps toward meeting your customer engagement needs.
From pricing and promotions to customer personalization, our solutions equip you with the insights you need to stay ahead. We can help you know your customers more deeply, enabling you to better meet their needs. By harnessing timely and precise data, we help you make informed decisions to enhance customer loyalty and foster long-term relationships.
Discover solutions that deliver real-world performance
Fuel growth through pricing transformation
65%
of customers cite price as the most influential factor in purchasing decisions (1)
Unlock loyalty with personalization
61%
of executives ranked personalizing the customer experience as a high priority –– more than any other loyalty activator (2)
Featured technologies
We have solutions for today’s most pressing customer engagement challenges. Make data your foundation for a more profitable future.
A PwC Product
Profit Seeker
There may be hidden profit in your data. Get greater visibility into the impact of your pricing, run scenarios across different levers of the price waterfall and better understand customer behaviors to increase pocket margin.
Adapt pricing strategies: Understand the impact of your pricing and act on factors influencing supply and demand.
Stay competitive: Gain insights on market changes and competitive benchmarks at the product, deal and geography level.
Future-proof plans: Run scenarios to predict outcomes to avoid over or underpricing.
A PwC Product
Customer Link
See your customers like never before. Access a holistic view of customers and prospects that can increase the value of your customer data to create relationships that can entice prospects, reduce churn and build brand loyalty.
Increase visibility: Combine your first party and decades of PwC’s third-party data to build a dynamic 360° view of your customer.
Boost ROI: Gain transparency into your marketing spend, channel and customer engagement performance.
Drive engagement: Activate personalized campaigns with better targeting, informed demographics, household finance backgrounds and greater insights into lifestyles and interests.
A PwC Product
Performance Analyzer
The future of TPM and RGM realized. Improve how consumer packaged goods companies manage revenue growth and trade promotions through powerful analytics and predictive modeling.
Improve pricing and promotions: Discover connections between category management, post-event analysis, and trade funding with advanced analytics that help you evaluate returns.
Standardize data: Harmonize data to improve reliability and get third-party insights into external factors to help get more accurate planning.
Forecast future performance: Apply predictive modeling to your unique data and demand conditions, helping you anticipate sales under practically any merchandising condition.
A PwC Product
Analytics Foundation
Turn data into decisions. Easily consolidate data and generate predictive analysis with a flexible platform that helps you act in real time and operate more intelligently—whatever your business goals.
Automate data collection: Source data from almost anywhere and automate ingestion and cleansing—to make raw data instantly usable.
Save time: Use custom-made apps to help analyze, visualize, test and segment data.
Access insights: Build on your existing data with PwC’s proprietary catalog to help you make better business decisions.
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Let’s talk about how our customer engagement products and solutions can help you drive business growth.
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